Small Business & Social Trends
Social Media for Small Businesses
Statistics shows that only 53% of small businesses actively use social media. For the rest of the 47%, the excuse is either the lack of resources, time money or energy. Unfortunately, social media is an effective marketing tool that can help these small businesses to grow exponentially. Businesses that post social media content stand to create up to 30% and more traffic to their businesses.
One of the greatest tools for social media that small businesses can utilise is video marketing. You are probably aware of what video is since it has been around for a while. Video marketing is quite similar to this. It is simply using videos to market your products or services. About 20% of large corporations on the Gold Coast are using video marketing and this gives room for more small businesses on the Gold Coast to enjoy the benefits of video content.
These benefits include:
It enhances your mobile marketing
36% of the world’s population use their mobile phones as the main source of online information. Video marketing taps into this since video content can be viewed from a mobile phone. As the number of people who have access to smart phones increases, video marketing could result in your business becoming more prevalent among mobile phone users. Hence, you will convert mobile phone owners to customers.
It improves search engine ranking
Video marketing draws people to engage and convert. But besides this, it also improves search engine rankings for your business. The time on site is used by google to determine whether people find what they need form your site when they key in a particular key word or phrase. As they spend more time watching your video on your site, google interprets that your site is providing the information that the visitors are looking for. As a result, you will move up in search engine rankings.
It conveys information more efficiently
When people are interested in a product, they want to get the details quickly and easily. The best way is through a video which is an easy-to-process presentation. Video marketing is an excellent way to communicate to would-be customers because you can effectively capture their attention in only a few seconds.
Excellent return on investment
Video marketing generates genuine leads, people that interact and engage with your video content are likely to follow up with your products and services, an video advertisement that is correctly targeted through social media has proven to generate a massive return on investment from a one off purchase to a retiring customer the possibilities are endless!
Increased Ad effectiveness
Videos are captivating and accomplish a lot in less time. Video Ads easily stand out and leave a lasting impression on people. Once a viewer is captivated by your video ads, he or she can be easily converted to a customer.
Video marketing and social media content is what every small business on Gold Coast needs if it wants to experience growth.